What tools can I use to improve my site’s SEO?

July 11, 2025

To boost your site’s SEO, you’ll want a toolkit that covers everything from keyword research to technical audits and content optimization. Let’s focus on a curated list of powerful tools—many of which align with your interest in branding, storytelling, and site performance.

Essential SEO Tools by Category

🧠 Keyword Research & Strategy

  • Semrush – All-in-one platform for keyword tracking, competitor analysis, and content planning

  • Ahrefs – Great for backlink insights and keyword gap analysis

  • Keywords Everywhere – Browser extension for quick keyword metrics

  • Google Keyword Planner – Free tool for search volume and keyword ideas

🛠️ On-Page Optimization

  • Yoast SEO (WordPress plugin) – Optimize meta tags, readability, and schema markup

  • Rank Math – Advanced SEO plugin with rich snippet support and keyword tracking

  • Surfer SEO – AI-powered content editor for keyword density and relevance

  • Grammarly – Ensures your content is clear, error-free, and engaging

🧪 Technical SEO & Site Audits

  • Screaming Frog – Desktop crawler to find broken links, duplicate content, and metadata issues

  • Sitechecker – Monitors site health and provides actionable fixes

  • Google Search Console – Tracks indexing, keyword performance, and crawl errors

  • PageSpeed Insights – Analyzes site speed and Core Web Vitals

📈 Analytics & Performance Tracking

  • Google Analytics 4 – Tracks user behavior, traffic sources, and conversions

  • SEOGets – Visual dashboard for tracking multiple sites and keyword trends

  • Matomo – Privacy-focused alternative to Google Analytics

🔗 Backlink & Off-Page SEO

  • BuzzStream – Manages outreach and link-building campaigns

  • Majestic – Analyzes backlink profiles and trust metrics

  • Exploding Topics – Identifies rising trends for content ideation

🧬 AI & Content Optimization

  • Clearscope – Improves content relevance and keyword targeting

  • Frase – AI-powered briefs and optimization suggestions

  • ChatGPT / Copilot – Brainstorm ideas, refine copy, and generate SEO-friendly drafts

Pro Tips for Using These Tools

  • Combine technical audits with content optimization for holistic SEO.

  • Use AI tools to speed up ideation but always refine for brand voice.

  • Track performance monthly and refresh decaying content regularly.

  • Integrate tools like Yoast or Rank Math directly into your WordPress workflow.